Our Expertise

Our focus areas are centered around ticketing, where we can offer full-cycle expertise.

    • Strategy and Concept Writing

    • Budget Forecast

    • Revenue Modelling

    • Benchmarking

    • Pricing, Categorisation, Yield Management

    • Ticketing Systems bids/tender reviews

    • Sales Planning

    • Ticketing Programme Compilation

    • Technical Visits/Site inspection

    • Legal Documents

    • Budget

    • Milestones Planning

    • Timelines

    • Sales Implementation

    • Web/Microsite Development

    • User Accessibility Testing/Quality Audits

    • Web Content and Sales Collaterals

    • Inventory Management

    • Venue Dressing

    • Ballots/Random Selection Draws

    • Seat Assignment

    • Marketing and Communications

    • CRM

    • Customer Service

    • Key Account Management

    • Group Sales

    • FAQs

    • Call Centre Operations

    • E-Mail/Inbox Management

    • Planning

    • Staffing/Rostering

    • Box Office Operations

    • Scenario Planning

    • Volunteer Management

    • Inductions/Trainings for Match-Day

    • Operations Manuals

    • Troubleshooting

    • Ticket Production, Print and Fulfilment

    • Match Day Delivery

    • Sales Reporting

    • Inventory Reporting

    • Event Debrief

    • Monitoring and Evaluation

    • Attendance Assessments/Review

    • Programme Review

    • Keynote/Motivational Speaker

    • Guest Lecture

    • Networking

Meet the Team

  • Shah-Zeib Ahmed

    Role: Director

    Location: UK

    Languages: DE | EN | FR | UR

    Most memorable Event: 2014 FIFA World Cup Brazil

    Bio:

    Shah is the Director of glosancon-sports offering over a decade’s worth of industry and global experiences working with various systems, service providers, rightsholders, local organising committees and now as a consultant in the world of ticketing.

    If it is not ticketing Shah is thinking about, he enjoys spending his time travelling with his family and sharing his journey into the world of sports business with aspiring professionals.

    Connect on LinkedIn:
    www.linkedin.com/in/shahzeib/

  • Geoff Wilson

    Role: Senior Consultant/Advisor - Strategy, Marketing, Governance

    Location: UK

    Languages: EN

    Most memorable Event: FIFA World Cup Qatar 2022

    Bio:

    Geoff runs his own consultancy business, with a focus primarily on sport. Previously Head of Marketing and Communications at the Irish FA, Geoff now consults to a wide range of global sports organisations on areas such as strategic planning, marketing and communications, digital, fan engagement, public affairs, women’s football, league development, club development and knowledge sharing / capacity building programmes.

    Connect on LinkedIn: www.linkedin.com/in/geoffwnjwilson

  • Terri Lynam

    Role: Associate Director

    Location: UK/Australia

    Languages: EN

    Most memorable Event: 2015 Rugby World Cup

    Bio:

    Terri is the Managing Director of In the Round Global – an advisory and consultancy agency offering over a decade’s worth of industry and global experiences working with various major sports events in Branding, Marketing, Communications, Ticketing, Spectator Experience, Inclusion, Sustainable travel across planning and delivery. Having worked on some of the biggest sporting events globally, Terri is excited about joining forces with Shah and the Glosancon Team to deliver more effective insight led projects for clients.

    If not thinking about sport and events and how to make them even better, Terri is learning new skills having recently completed an AI Programme course with the Said Business School, Oxford. Terri also loves travelling, learning about new cultures, and spending time both in the UK and Australia with friends and family. She also enjoys being in the great outdoors and playing sport herself.

    Connect on LinkedIn: www.linkedin.com/in/tlynam

  • Jonathan Madelaine

    Role: Consultant

    Location: France

    Languages: EN | FR

    Most memorable Event: FIFA Women’s World Cup France 2019

    Bio:

    Jonathan is a Consultant/Freelancer operating in ticketing sports events since 2015. He has built an impressive portfolio of global ticketing experiences working for major events such as the FIFA Women’s World Cup France 2019, Rugby World Cup 2023 and the AFCON 2023 using many ticketing systems.

    Beyond ticketing, Jonathan enjoys spending time with his family and friends, as well as visiting different stadiums around the world.

    Connect on LinkedIn: www.linkedin.com/in/jonathan-madelaine-347060b9/

  • Paulo César Silva

    Role: Constulant

    Location: ITA, POR

    Languages: EN | PT | ES

    Most memorable Event: 2018 FIFA World Cup Russia, Expo 2020 Dubai

    Bio:

    Paulo is a seasoned Marketing and Events specialist with over 20 years of experience, primarily in the sports industry. He holds a bachelor’s degree in marketing management and has played a pivotal role in transforming the Portuguese football industry by helping establish the league’s marketing department.

    Paulo's expertise spans across various marketing functions, with a particular emphasis on Ticketing Operations. His skills include Marketing Operations Management, Sponsorship Activations, Event Planning, and Dressing and Signage in Sports.

    Since 2018, Paulo has been offering consultancy services for major events including FIFA World Cups, UEFA EUROs, Universal EXPO, and the Olympic Games. He possesses a comprehensive understanding of different operational aspects of event management, especially ticketing. Paulo's involvement in significant Ticketing Projects has been crucial in ensuring smooth and efficient operations, including planning, implementation, workforce and facilities management, and electronic access control systems. His contributions have been instrumental in the success of high-profile events such as FIFA World Cups in Russia, Qatar, and Australia/New Zealand, UEFA Euro 2020 in Azerbaijan, and the Expo 2020 in Dubai.

    Connect on LinkedIn: www.linkedin.com/in/paulo-c%C3%A9sar-silva-0b2aaa30/